As Pro-School Voucher Group Purchases $1M In TV Ads, Tennessee’s GOP Primaries To Decide Its Future

As Pro-School Voucher Group Purchases $1M In TV Ads, Tennessee’s GOP Primaries To Decide Its Future

Image Credit: John Partipilo

By Adam Friedman and Sam Stockard [The Tennessee Lookout -CC BY-NC-ND 4.0] –

Two years ago, Maryville Republican Bryan Richey pulled off a major upset, taking down a seven-term incumbent while raising a fraction of the money his opponent did.

Groups supporting school vouchers and charters boosted Richey with over $140,000 in independent advertisements.

The investment in Richey didn’t pay off, as he opposed Gov. Bill Lee’s plan this year to allow anyone to access a $7,200 public voucher to attend a private school. His opposition and the plan’s failure have led another voucher group to make Richey one of its five targets as part of a seven-figure TV advertisement campaign.

The School Freedom Fund, a pro-voucher group tied to Club for Growth and New York-based investment billionaire Jeff Yass, announced they planned to spend a significant amount of money to defeat Richey and Sen. Frank Niceley, a Strawberry Plains Republican, in their Republican primaries and support Republicans Jason Emert in Maryville, Lee Reeves in Franklin and Aron Maberry in Clarksville.

Richey, who’s no longer running for the state House seat and picked up papers to run for a state Senate seat in Maryville, told the Lookout he is no longer campaigning, although he hasn’t suspended his election run.

“They needed somebody’s head on a platter,” Richey said. “That way, when the bill comes back next time, they can say, ‘Look what we did.’ That way, they can get some fear out of it.”

The group has purchased around $675,000 worth of TV ad time in markets for Maryville and Strawberry Plains and another $375,000 in the Clarksville and Franklin areas until election day, according to the Federal Communications Commission’s public files.

The money comes after Lee and Americans for Prosperity went all-in on a plan to get a universal school voucher program passed during the 2024 legislative session earlier this year.

Tennessee already has school voucher programs in the Nashville, Memphis, and Chattanooga areas but rural Republican lawmakers have blocked its expansion elsewhere, playing a crucial role in stopping its adoption in 2024.

“We’re one of the lowest-tax states in the nation because we don’t waste money,” Niceley said. “It’s because we don’t throw money at every little hare-brained idea that pops up.”

Niceley, who served 12 years in the state House before winning election to the Senate in 2013, added that it seemed like Lee “called in” the voucher groups, but it likely only boosted his campaign.

“If we allow out-of-state, dark political action committee money to come in here and label the most conservative senator as a liberal, no need to have elections anymore,” Niceley said. “Just call up and ask ’em who they want.”

Playbook from Texas comes to Tennessee

Since the U.S. Supreme Court’s decision in Citizens United vs. Federal Election Commission, political action committee no-limit independent spending has become commonplace across the political spectrum.

A group in Tennessee called The Best of Tennessee, calling itself bipartisan, uses this model to keep its donors hidden. It’s spending $120,000 to back Metro Nashville Councilmember Courtney Johnston in the Republican primary to defeat 5th District U.S. Rep. Andy Ogles of Columbia.

The School Freedom Fund ran a similar political operation to the one in Tennessee during the Texas legislative primaries early this year to defeat several anti-voucher incumbent Republicans.

Supporting charters and vouchers has become big business in Tennessee since the introduction of Tennesseans for Student Success, TennesseeCan, and the Tennessee Federation for Children during the 2016 election.

Many of Lee’s current and former staffers worked for these groups during that election before joining his campaign in 2018 and administration.

All three groups have played significant roles in deciding Republican primaries, making sure the most pro-charter school candidate wins. But for vouchers the groups are more split, allowing Americans for Prosperity and School Freedom Fund to take the driver’s seat, spending reports show.

Vanderbilt political science professor John Geer said there is an apparent concern that Lee “can’t get the voucher bill through” next year without a change in membership.

Geer added despite holding supermajorities in the state House and Senate, Tennessee is not as conservative on some education issues as its leaders, and some state lawmakers that oppose vouchers reflect that.

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5 Responses

  1. If conservatives don’t want to be mistaken for liberals they shouldn’t support the Government School Trust’s education monopoly that we conservatives have been trying to break up for decades by opposing the only means to dismantle that monopoly – VOUCHERS.

  2. “School Choice” sounds good but about 10 years ago I researched it and the main beneficiary was the Muslim “schools”. They would bring in “teachers” from the Middle East and, of course, all the students were Muslims, so instead of assimilating into America, they were able to be isolated and who knows what they were taught – probably not taught to be a good “American”. As I think about what I just wrote, I suppose I’m opposed to tax dollars funding that. No doubt “School Choice” would reduce TN funding of public schools, and that would cause tax increases because every child has the right to go to a public school.

    1. So let me get this straight David, we conservatives should no longer seek to break up the government schools and leftist indoctrination centers because some parents would choose to keep their children in a state of semi-literacy by sending them to taxpayer funded madrasas in Tennessee. I have to admit, you’ve conjured up an even scarier hypothetical than the one about how all homeschoolers and private schools would be under some spell brought on by vouchers under which they would still take voucher holding students as the government required them to teach a certain unacceptable curriculum.

      Of course, there is no sign that the Moslem parents of America want to confine their children’s education to memorizing certain passages of the Koran and there is nothing in the voucher legislation that will require the government to control curriculum of private/home schools and no reasonable person believes that any educational setting would accept voucher students if that meant adopting an unacceptable curriculum. Look folks, if you want to ally yourself with the leftists and members of the Government School Trust by maintaining the government school monopoly just say so. That’s OK.

  3. Stuart – don’t be so quick to label yourself “a true conservative” and conservatives who see it differently as “leftists”. There are conservatives on both sides. From what I can tell, Tennessee Stands opposes the vouchers and Bill Lee and big money groups want them. I think we will all pay more taxes if vouchers are approved and the public schools will have less money. There are other risks.

    From Tennessee Stands in Feb. 2024 > “We strongly oppose efforts to expand so-called “school choice” in Tennessee. Buyer beware.” https://tennesseestands.org/commentary/we-strongly-oppose-efforts-to-expand-so-called-school-choice-in-tennessee-buyer-beware/

    This makes me suspicious > “Supporting charters and vouchers has become big business in Tennessee since the introduction of Tennesseans for Student Success, TennesseeCan, and the Tennessee Federation for Children during the 2016 election.”
    and > “Out-Of-State Groups Spend Millions To Oust Some Of Tennessee’s Most Conservative Legislators”
    and > Americans for Prosperity is Koch Brothers group that opposes Trump and wants Open Borders.
    and > “The School Freedom Fund, a pro-voucher group tied to Club for Growth and New York-based investment billionaire Jeff Yass, announced they planned to spend a significant amount of money to defeat Richey and Sen. Frank Niceley”. Yass is a big owner in TikTok and was very active with the Cato Institute, which would like the States to control zoning so apartments can be built any where.

  4. This is not school choice; this is government choice. Higher taxes, less money for public schools, and more money for minority and Muslim schools. Be assured that the government will be involved in the curriculum of the private schools which is what I believe the ultimate goal is.
    Wake up Tennessee

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